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title: "The New Entertainment Businesses Trying to Win Las Vegas"
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published_at: "2026-08-06T13:00:23.432Z"
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# The New Entertainment Businesses Trying to Win Las Vegas

Sphere, AREA15, Universal Horror Unleashed, Atomic Golf, Fontainebleau and Formula 1 are pursuing different strategies for capturing Las Vegas entertainment spending.

[Read the full article](https://vegas.extrasuperbig.com/stories/new-entertainment-businesses-winning-las-vegas)